diff --git a/README.md b/README.md
index 9278b16..63c4a72 100644
--- a/README.md
+++ b/README.md
@@ -12,12 +12,12 @@ Elato is heading to Kickstarter! After a year of prototyping and shipping early
-[Kickstarter Pre-launch Page](https://www.kickstarter.com/projects/elatoai/elato-make-toys-talk-with-ai-voices) — click **“Notify me on launch”** to be first in line when we go live.
+[Kickstarter Pre-launch Page](https://www.kickstarter.com/projects/elatoai/elato-make-toys-talk-with-ai-voices) - click **"Notify me on launch"** to secure early bird discounts and be first to receive your Elato Device & Dev Kit.